Hop Sensory Experience
In-person hop and product sensory with detailed 2025 crop updates.
Join us at The Hop Guild HQ or host a session at your brewery. Thursdays and Fridays from September 25 to October 31.
What You’ll Experience
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Comprehensive overview and detailed evaluation of the top performing New York hops
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In-depth sensory analysis and evaluation of the top performing New York hops
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Sensory evaluation of experimental hops in Advanced or Elite status in New York
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Sensory evaluation of partner grower hops from the Pacific Northwest
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Potential sensory analysis and evaluation of select German hops for brewing applications
why it matters
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Goal is to showcase quality and help you taste terroir differences. New York vs PNW is not a quality gap, it is a profile difference.
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Compare options for your recipes, preview what is coming down the pipeline, and leave ready to decide on contracts or spot buys.
Who It’s For
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Breweries 5,000+ bbl
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Groups of 2–5 for breweries under 5,000 bbl
Regions: Northeast focus. Interest from other regions is welcome.
Note that travel is grouped to reduce trips and serve more teams per visit.
request a session
FREQUENTLY ASKED QUESTIONS
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There is no fee for the Hop Sensory Experience. We group visits to serve more breweries per trip.
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Include address and brief parking details.
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Suggested number of team members, sensory space, water, cups, and any aroma standards if they use them.
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Item description
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We are starting in the Northeast. Tell us if you are elsewhere and we will try to group travel if demand is there
